Your 2021 sales Planning Checklist - Jason Nelson Digital

Your 2021 sales Planning Checklist

Your 2021 sales Planning Checklist

The Summer is almost here – thank the Gods 😊 – and with it, the second half of the year, which is likely to represent the lion’s share of your sales.  Are you ready to deliver your best sales performance yet?

Plan For Success 

It’s a Bank Holiday next weekend, this is typically a slow online retail period.  What’s in your content plan to boost sales?  Is this the week to turn on a % Off promotion?  In the world of online retail it’s easy to get overwhelmed with the never ending to-do list.  As a Fashion eCommerce Consultant, my first piece of advice to small businesses I support is: delivering success starts with a solid plan.  If you haven’t already created your plan for the rest of this year you can access my template, with lots of planning ideas here.  Trust me, very few people in business look back and think I over-planned the Collection Launch, Sale Launch, Christmas Launch!

Email Marketing

Is your email marketing now delivering 40% of your sales?  Have you optimised the weekly frequency and increased your engagement?  Are you segmenting your audience to increase sales? If not, now is the time!  Its 7 times more expensive to acquire a new customer than to sell to an existing customer.   Get all the detail you need to increase sales through Email Marketing by clicking here.

Social Proof

Are you collection and using product reviews to increase engagement and drive sales?  Having reviews from customers, on your website will be a far more powerful sales tool than any product description your team can produce. When customers need reassurance and opinion the first place they will look is at your reviews.  If you are on Shopify there is a great free tool that can be set up on your site within an hour – take a look.

 Google Analytics

Do you understand what is driving your sales, so that you can do more of it and less of the things that are not delivering value?   If you need a practical, step-by-step guide to quickly automate your key reports from Google Analytics, at a click of a button, you will find everything you need here.  

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